MDA are Canada’s foremost aerospace experts with over 50 years experience on space robotics including the build of CanadaArm2, a crucial component to the International Space Station.

The re-envisioning of MDA is a homage to a modernist Canadian design with a hint of futurism as a nod to MDA’s 70’s origins.

The rebrand introduces an icon inspired by rocket plume trails fashioned into a gateway device inspired by a brand directive to take people further. All- whilst retaining a modernist tech flare to cement the brand as an industry leader.

The rebrand includes a new icon, wordmark, collateral, website, and satellite naming and branding.