MBZZL (imbibe/embezzlement) is the act of the ‘secret steal’, and sibling wine to one of BC’s most renowned wines. LFNG Stock Vineywards.

The wider identity system takes inspiration from the darker side of the stock exchange, using abbreviations and ticker symbols to bring to life an enigmatic product that appeals to a younger more inquisitive connoisseur. With playful varietal names that speak to the act of the steal.

The brand identity is reserved, taking nuances from ticker tapes and digital platforms with an emphasises on  haptic touches that reinforce the underlaying strategic foundation of ‘the steal’ being hidden in plain-sight.